James O’Malley leads Marina Maher Communications's data + analytics practice. James develops analytics talent, formalizes methodologies, manages data technology strategy and strengthens MMC’s a data-driven agency culture. His team of data analysts helps clients predict and prove the impact of PR on client’s brand and business.
James was named a PRSA-NY 2017 15-Under-35, won the 2014 PRWeek Award for Best Use of Analytics and received a PR News 2012 Rising Stars award. He has been published in PRWeek, quoted in John Lovett’s book, Social Media Metrics Secrets, guest lectured at American University and spoken at Social Data’s Best & Brightest events in New York.
InformationWeek: 8 Ways to Ensure Data Quality
Marketing Dive: 4 Must-Have Skills for Marketers as AI's Role Grows