James O’Malley leads Marina Maher Communications's analytics practice as GSVP, Data + Analytics. James builds new methodologies, manages data technology strategy, develops analytics talent and strengthens MMC’s data-driven agency culture. His team of data analysts predict and prove the impact of PR on key performance indicators.
James was included as a PRSA-NY 15-Under-35, won a PRWeek Award for Best Use of Analytics and named a PR News Rising Star. He has been published in both PR and technology trade publications, quoted in books and guest lectured at universities.
His love for blending multiple data sources into a simple story has led him to conduct c-level work at all stages of the customer journey — brand sentiment analysis via social listening, optimizing landing pages, social content strategy and corporate reputation via survey tracking.
Outside the office, James is up early on weekends to cheer on Arsenal and follow Formula 1 races. Though he used to play guitar professionally, his daughter is his main audience now. He and his wife love to travel, having recently visited Bahamas, Hong Kong, Paris, Ireland and Thailand.